Creative Director with specialized expertise in navigating the juncture of design and technology within the realm of permanent digital experiences for physical spaces, encompassing corporate, retail, museums, and entertainment.

Raised in the Netherlands, my journey began as a sponsored gamer, where I taught myself Photoshop, After Effects, and Flash. This skill set led me to work in Hollywood, focusing on movie and game marketing. Later on I moved to New York to work with renowned brands, and then transitioned to creating physical digital experiences. Driven by my passion for bespoke design, motion, and technology, I firmly believe that form, function, and content together are greater than the sum of their parts.

We designed and engineered the interactive and generative media experience for Warner Bros. Discovery's global headquarters in New York. The goal of the experience—6 touch points spread across 11 stories—was to present Warner's expansive content universe through innovative technology and visual design.

We created a permanent data exhibit within the Torre Glòries Hyperview Barcelona experience that teaches visitors a new way of seeing—to look beyond the surface of a city, and to observe the unseen forces that drive Barcelona’s various ecosystems. Housed on the base floor, 4 unique visualizations—Wind, Sky Above Us, Our Sea, and Soundscapes—bring to life data we cannot see with the naked eye.

The digital displays at The Shed—81 screens spanning 9 floors and 200,000 square feet—are a cornerstone of its visitor experience and require a system as flexible and unique as the building itself. We designed and produced a range of dynamic content templates, all automatically deployed according to each day’s unique schedule through a custom digital signage system.

For the technologically-driven SK-II Future X Smart Stores, we designed and produced a series of interactive portrait installations for six locations throughout Asia and the United States. The experience pairs high-resolution cameras with custom analysis and graphics software, generating realtime responses to visitors’ emotions for the global beauty brand’s innovative retail, pop-up, and event network.

We designed a permanent, interactive exhibit for the Ernest N. Morial Convention Center that celebrates more than 300-years of New Orleans history. The experience attracts visitors with full-canvas motion graphics, and presents users with a touchscreen interface that offers them an opportunity to explore 175 historical events and destinations through archival imagery, maps, and text.

Twitter Aurora is a powerful data visualizer that surfaces the communities and conversations happening on the Twitter platform in realtime. The interactive tool helps Twitter better understand users’ habits, patterns, and insights through unique data modules such as geolocation, interest maps, propagation, and trends over time.

With 16 buildings built on 35 acres, the Industry City campus includes waterfront green spaces, immersive retail, public art, eateries, and creative work studios. Working closely with the IC team, we designed and implemented a wayfinding system that automatically deploys marketing, sales, and directional content to signage locations throughout the campus.

PepsiCo wanted to innovate traditional soda fountain machines by adding a digital touch screen with a fun, intuitive UI that gives consumers the opportunity to personalize their own beverage. Pepsi Spire, the revolutionary touchscreen fountain, puts users in control. They can quickly browse brands, customize their drink with up to 1,000 beverage combinations and pour—thanks to a simple, fun selection process and seamless navigation. 

Cavalier: Conqueror of Excellence was an internal project created to encourage R&D and experimentation. Built on the latest web technologies at the time, including WebGL, SVG animation and 3D WebAudio. The game was inspired by the Your Majesty brand and plays on the metaphor of historical challenges, in which you have to reach excellence in order to rise a knight.