THE SHED DIGITAL SIGNAGE SYSTEM
A smart messaging and wayfinding system tailored for a 21st-century cultural hub
MY ROLE
Direction, UX, Design, Motion, Systems Design
STUDIO
Rare Volume
CLIENTS + PARTNERS
The Shed, Intersection, Other Means, Linked by Air
GOAL
The digital displays at The Shed—81 screens spanning 9 floors and 200,000 square feet—are a cornerstone of its visitor experience and require a system as flexible and unique as the building itself. We designed and produced more than 15 dynamic content templates, all automatically deployed according to each day’s unique schedule through a custom digital signage system.
SOFTWARE
Custom signage software combines realtime and neartime graphics, and is fully integrated with the Shed’s website content management system. Intelligent scheduling and rendering algorithms allow the network of displays to deliver location and schedule-aware content throughout the building, automatically.
MOTION GRAPHICS
The motion graphics package delivers a range of media and messaging across the network of displays—mission-driven interstitials, program marketing, realtime notifications, neartime-rendered graphic overlays for live action videos, and emergency alerts.
Recognition
& Awards
AWARDS
FEATURES
CREDITS
Creative Director: Jonathan Kim. Technical Director: Andrew Bell. Head of Production: Allison Keiley. Associate Creative Director: Alvin Groen. Senior Art Director: Vinicius Naldi. Design & Motion: Jonathan Kim, Alvin Groen, Vinicius Naldi, Michael Kuzmich, Rick Kuan, Devon Cherry. Developers: Andrew Bell, Brandon Liu, Greg Kepler and Richard Eakin. Executive Producer: Jillian Stevens. Producer: Grace Park.