My work explores how digital systems, motion, and interaction shape how people move through and experience the built environment—from airports and museums to retail and corporate spaces.

As a director and designer, I guide projects from concept through delivery—shaping strategy, spatial and visitor experience, creative direction, design, motion, and production alongside multidisciplinary teams.

I’ve collaborated with brands including Airbnb, Comcast, Disney, Google, Naughty Dog, PepsiCo, Red Bull, Reuters, Samsung, SK-II, Spotify, Tom Ford, Twitter, and Warner Bros. Discovery, as well as museums, airports, and cultural institutions. My work has been recognized with awards including Red Dot, The One Show, FWA, Webby Awards, Awwwards Site of the Year, and the Adobe Cutting Edge Award.

SHOWREEL 2011

I grew up in the Netherlands and began my journey as a sponsored gamer, teaching myself Photoshop and HTML/CSS to promote my clan. That curiosity soon expanded into motion and interactive design, experimenting with Flash, After Effects, and Cinema 4D while recreating the cinematic worlds of movie and gaming websites.

This passion led to internships at 247 Media Studios in Germany and Ignition Interactive in Los Angeles. After graduating from the Royal Academy of Art (KABK) in The Hague, Ignition offered me a full-time role, prompting my move to LA where I worked on marketing for films and games.

While I loved working in Hollywood, I became increasingly interested in applying cinematic and interactive techniques to digital systems within physical environments.

SHOWREEL 2016

I later moved to New York after joining Firstborn, collaborating with global brands and expanding my focus to digital systems and experiences within the built environment. From there I joined Your Majesty, where I continued exploring the intersection of digital systems and physical space.

I later joined Rare Volume, where I now serve as Interactive Creative Director, focusing on digital experiences for the built environment—from wayfinding systems and data visualization to interactive exhibits and large-scale media installations across corporate spaces, retail environments, museums, and cultural institutions.

I’m interested in transforming complex systems into experiences where aesthetics and functionality are inseparable.

SHOWREEL 2023

Resume

Recognition
& Awards

INTERVIEWS

TALKS

Robo Radio (2025)
Digital Design Days Workshop (2024)
Data Visualization Society NYC (2023)
Mediacollege Amsterdam (2023)
Digital Design Days (2020)
OFFF + Digital Design Days (2017)
Rutgers University (2017)
School of Visual Arts (2015)

JUDGING

The FWA (Jan 2018–2023)
Webby Awards (Nov 2015–2023)
Rochester Institute of Technology (2018)
CSS Design Awards (Dec 2016–Dec 2017)

AWARDS

ADC Awards, Adobe, Awwwards, Behance Features, Clio Entertainment, Communication Arts, Communicator Awards, Creativity International Awards, Creativity Online, CSS Design Awards, Frame Awards, Game Marketing Awards, Lovie Awards, Red Dot Award, The FWA, The Webby Awards, W3 Awards, among others.

FEATURES

Ad Age, Awwwards, Business Insider, BuzzFeed, CNBC, Communication Arts, Designboom. Fast Company, Getty, Motionographer, Stash, The New York Times, PSFK, The Drum, The FWA, The Guardian, Wired, among others.

PRINT PUBLICATIONS

Awwwards book, Communication Arts Magazine, CSS Design Awards book, IdN Magazine, local newspapers, PAGE Magazine, The New Yorker, The New York Times.