Modern digital signage and wayfinding for Brooklyn’s premiere cultural and creative campus

GOAL

We designed a modern digital signage system for Industry City. This redevelopment in Brooklyn, NY has transformed the historic waterfront region into a creative campus for the city’s burgeoning innovation economy. With 16 buildings built on 35 acres, the IC campus includes waterfront green spaces, immersive retail, public art, eateries, and creative work studios. Working closely with the Industry City team, we designed and implemented a wayfinding system that automatically deploys marketing, sales, and directional content to signage locations throughout the campus.

INSPIRATION

Established in the late 1800’s, the space was originally used as a hub for manufacturing and distribution. Our design system celebrates this history by incorporating the site’s iconic textures and building materials as visual backdrops.

SYSTEMS DESIGN

Designed to require minimal staff maintenance, the software system ingests text and media directly from Industry City’s website CMS, and reorganizes it into a dynamic suite of marketing, sales, and wayfinding content templates for the signage screens. IC has the ability to add and customize content per signage location and review all content that’s currently being displayed via a custom-built signage CMS.

Rare Volume's signage software renders dynamically animated templates into a cohesive package based on the signage CMS content and scheduling rules. Within these rules all content is randomized so that all tenants are represented equally and content remains fresh every day.

CREDITS

Executive Creative Director: Jonathan Kim. Creative Director: Alvin Groen. Technical Director: Andrew Bell. Head of Production: Allison Keiley. Design & Motion: Alvin Groen, Luka Schulz, Jonathan Kim. Developers: Andrew Bell, Eric Renaud Houde, Greg Kepler.