An interactive retail centerpiece that generates realtime responses to visitors’ emotions

GOAL

For the technologically-driven SK-II Future X Smart Stores, we designed and produced a series of interactive portrait installations for six locations throughout Asia and the United States. The experience pairs high-resolution cameras with custom analysis and graphics software, generating realtime responses to visitors’ emotions for the global beauty brand’s innovative retail, pop-up, and event network.

PARTICLE SYSTEM

Inspired by the natural ingredients found in SK-II products, a vibrant particle system reflects customers’ emotions by interpreting their facial expressions in realtime. Created to draw passersby into each location, the visual and motion direction blends the brand’s design language with illustrative aesthetics.

SOFTWARE

Integrating motion tracking and expression analysis algorithms, Rare Volume developed a multimillion-particle dynamic fluid simulation which mimics facial movements and gestures. As a customer’s facial expression changes, the visual and sonic palettes respond in realtime.

EMOTIONS

As part of the process we looked into which colors are both on-brand and reflect each emotion. As well as different particle behavior per emotion, such as particle size, shape, amount, speed and flow.

Recognition
& Awards

AWARDS

FEATURES

CREDITS

Creative Director: Jonathan Kim. Technical Director: Andrew Bell. Head of Production: Allison Keiley. Associate Creative Director: Alvin Groen. Design & Motion: Yun Chen, Hayato Yamane, Alvin Groen, Jonathan Kim, Min Hyung Chun. Developers: Andrew Bell, Simon Geilfus.