SK-IIART OF YOU

Generating realtime responses to visitors’ emotions
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For the technologically-driven SK-II Future X Smart Stores, Rare Volume designed and produced a series of interactive portrait installations for six locations throughout Asia and the United States. The experience pairs high-resolution cameras with custom analysis and graphics software, generating realtime responses to visitors’ emotions for the global beauty brand’s innovative retail, pop-up, and event network.

My role

Associate Creative Director

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Integrating motion tracking and expression analysis algorithms, Rare Volume developed a multimillion -particle dynamic fluid simulation which mimics facial movements and gestures. As a customer’s facial expression changes, the visual and sonic palettes respond in realtime.

As part of the process we looked into which colors are both on-brand and reflect each emotion. As well as different behaviors per emotion, such as particle size, shape, amount, speed and duration.

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