For the technologically-driven SK-II Future X Smart Stores, Rare Volume designed and produced a series of interactive portrait installations for six locations throughout Asia and the United States. The experience pairs high-resolution cameras with custom analysis and graphics software, generating realtime responses to visitors’ emotions for the global beauty brand’s innovative retail, pop-up, and event network.
Associate Creative Director
Integrating motion tracking and expression analysis algorithms, Rare Volume developed a multimillion -particle dynamic fluid simulation which mimics facial movements and gestures. As a customer’s facial expression changes, the visual and sonic palettes respond in realtime.
As part of the process we looked into which colors are both on-brand and reflect each emotion. As well as different behaviors per emotion, such as particle size, shape, amount, speed and duration.
Frame Awards—Innovation Award
The FWA—FWA of the Month Nominee
The FWA—FWA of the Day
Behance—Exhibition & Signage
Communication Arts—SK-II Installation
CommArts Magazine—Design Annual | 61
The Drum—disrupted the beauty industry with emerging technology
BuzzFeed Japan—Cutting-edge skin care experience
WE AND THE COLOR—SK-II Future X Smart Stores: Interactive Portrait Installations
ELLE—Expression is art
Wired Japan—redesign the relationship between people and skincare
Getty Images—SK-II Future X Smart Store At CES 2019
Vogue Japan—skin care shopping experience where “I am the main player”
Creative Director—Jonathan Kim
Associate Creative Director—Alvin Groen
Design & Motion—Yun Chen, Hayato Yamane, Alvin Groen, Joyce N. Ho, Jonathan Kim, Min Hyung Chun