PepsiCo wanted to innovate traditional soda fountain machines by adding a digital touch screen with a fun, intuitive UI that gives consumers the opportunity to personalize their own beverage.
Pepsi Spire 2.0, the revolutionary touchscreen fountain, puts users in control. They can quickly browse brands, customize their drink with up to 500 beverage combinations and pour—thanks to a simple, fun selection process and seamless navigation. Pepsi Spire 2.0 bridges the digital to physical worlds and transforms how we interact with our beverages.
CLIENT
PepsiCo Foodservice
AGENCY
PepsiCo Design & Innovation, Firstborn
DATE
May, 2014
ROLE
Concept, Art Direction, Design
Vertical Flow
The UI needed to be clear and intuitive for all audiences, so we designed a familiar vertical, top-down flow. Users instinctively select their drink, then customize it and pour.
Endless Choices Made Easy
We created drops that mimicked real carbonation bubbles to entice selection, organically guiding users to the next step.
High End Design
Custom illustrations and playful animations represent each brand’s personality and attitude.
Appetite Teasers
We captured high-speed footage of the beverages and created appetizing animations to captivate and attract users at every step of the process.
Accessible For All
The machine seamlessly transitions to ADA mode, extending the experience to all users.
A Smart System
The fountain is connected to a smart network, allowing locations to customize offerings to their specific market. The more it’s used, the smarter it gets.
Recognition
RED DOT AWARD – 2014, Communication Design - Information Design
NYTIMES – Pepsi Challenges Coke in the Race to Design a More Tappable Soda Fountain
FAST CO.DESIGN – Inside The War To Reinvent The Soda Fountain
AD AGE – Sneak Peek: Check Out Pepsi's Drink-Customization Machine
CREATIVITY – Meet 'Spire,' Pepsi's Answer to Coke's Freestyle Machines
CNBC – Simplicity of Pepsi 'Spire' (video)
PSFK – Pepsi Aims To Boost Lagging Sales With High-Tech Soda Dispencer
Credits
CREATIVE DIRECTION
Joon Park, Chad Tafolla
ART DIRECTION
Chad Tafolla, Diego Miguel, Alvin Groen
DESIGN
Chad Tafolla, Diego Miguel, Alvin Groen
+ Many, many more
