Mountain Dew and Doritos teamed up with PlayStation to bring you closer to gaming greatness and give you exclusive rewards. After buying products and receiving codes you can unlock in-game content and enter weekly sweeps, where you have a chance to win a Limited Edition PlayStation 4 Bundle.
While working at Firstborn they got hired to create a website, which we called PWRUP, that promotes these exclusive rewards and explains how you can unlock them. This website features a new game and rewards each 3 months. I was asked to create the edition for the much anticipated game Batman: Arkham Knight. Using cinematic effects to display the products and rewards making them look like they came straight out of the game. Another unique feature of this edition was the possibility to enter the weekly sweeps for which I also created the flow and look.
CLIENT
Mountain Dew
AGENCY
Firstborn
DATE
June, 2015
ROLE
Art Direction, Design, Motion
Motion Demo
The Site
Credits
ART DIRECTION
Alvin Groen
TECHNICAL DIRECTION
Chuck Masucci
PRODUCER
Andrew Schlanger
DESIGN
Alvin Groen, Camiel Flohr (Platform Guidelines)
DEVELOPMENT
Riccardo Bellingeri
3D
Camiel Flohr, Alvin Groen
MOTION
Alvin Groen
COPY
Elizabeth Entenman
