Samsung KX is a 20,000-square-foot showcase located in London’s Coal Drops Yard. For the grand opening, Rare Volume created an interactive souvenir experience. Using the Galaxy S10, visitors turn their selfies into personalized collages, which are then printed as a custom poster.
Associate Creative Director + Design
Custom software analyzes a visitor’s photograph, interpreting dominant colors against a library of imagery drawn from scenes of London. The interactive application composites color-coordinated graphic elements with the user's portrait, responding to their gestures in realtime.
The resulting experience provides visitors with an opportunity for creative freedom and exploration, leading to a personal, artistic image that stays true to the Samsung KX brand. Within minutes of creating their collage, visitors receive a high-quality poster of their artwork, along with a link to share on social platforms.
Samsung, Cheil Worldwide, ArtRabbit
Samsung Newsroom—Discover Samsung KX
Dexigner—Interactive Souvenir Experience for Samsung KX
WE AND THE COLOR—An interactive souvenir experience
Retail Focus—Samsung KX, Experience Centre
London Post—London’s Newest Experience Space
Creative Director—Jonathan Kim
Associate Creative Director—Alvin Groen
Design & Motion—Jonathan Kim, Alvin Groen, Joel Watkins, Luka Schulz, Vinicius Naldi