PEPSICOPEPSI SPIRE

State-of-the-art touchscreen soda fountains
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PepsiCo wanted to innovate traditional soda fountain machines by adding a digital touch screen with a fun, intuitive UI that gives consumers the opportunity to personalize their own beverage.

Pepsi Spire, the revolutionary touchscreen fountain, puts users in control. They can quickly browse brands, customize their drink with up to 1,000 beverage combinations and pour—thanks to a simple, fun selection process and seamless navigation. Pepsi Spire bridges the digital to physical worlds and transforms how we interact with our beverages.

My role

Art Direction & Design

Along with the interface, we created an attract loop when the machine was not in use to entice users to walk up to the machine and interact. We captured high speed video of several brand liquids to help marry the product with the playfulness of our UI. Using illustration, 3D animation and motion graphics we brought the attract loop to life and seamlessly integrated it with the interface.

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The endless choices are made easy using drops that mimicked real carbonation bubbles to entice selection, organically guiding users to the next step.

The UI needed to be clear and intuitive for all audiences, so we designed a familiar vertical, top-down flow. Users instinctively select their drink, then customize it and pour.

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The fountain seamlessly transitions to ADA mode, extending the experience to all users. It is also connected to a smart network, allowing locations to customize offerings to their specific market. The more it’s used, the smarter it gets.

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Pepsi Spire is now used globally. We built 3 different sizes; the Spire 1.1 has a 10-inch touchscreen and up to 40 beverage combinations. The 2.0 can customize 500 beverages with a 15-inch touchscreen. Finally, the Spire 5.0 boasts more than 1,000 beverage combinations and a 32-inch touchscreen.

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Credits

Creative Direction by Joon Park, Chad Tafolla and Jonathan Kim. Art Direction by Chad Tafolla, Diego Miguel and Alvin Groen. Design by Chad Tafolla, Diego Miguel and Alvin Groen. Production by Crystinue Cho and Devon Roy. Animation by Jordan Carroll, Erica Hu, Michael Kuzmich, Ian Sigmon and Fabian Tejada. Technical Directon by Francis Turmel. Development by Zeh Fernando and Lee Felarca. Copywriting by Anna Edwards.

Agency

Firstborn