How do we visualize the elegance and explosiveness of sound while demonstrating an exceptional line of audio products? We created a bold and iconic brand experience that is both explorative and informative.
World of McIntosh (WOM) is a family of the finest audio brands collaborating to bring you an unprecedented sensory experience. With a history of exquisite craftsmanship and dedication to the art of sound, WOM embraces the heritage of their brands to reach a new peak in luxury sound systems.
To highlight the power and quality of each brand in the WOM family, our introduction to the website includes visuals and animations that abstractly illustrates sound waves. Upon entering the website, users move through space to fly into, or past, a series of explosions. Each unique explosion acts as an entry point into the World of McIntosh.
Great attention was paid to crafting a responsive experience with optimized content for a multitude of devices. In addition we built a custom CMS to ensure that content can be managed regularly with ease.
Communicator Awards – Websites (Consumer Electronics), Award of Excellence, 2016
Communicator Awards – Websites (Structure and Nav.), Award of Excellence, 2016
Pixel Awards – Experimental, Nominee, 2016
CommArts – Webpick of the Day, November 11, 2015
FWA – Site of the Day, November 10, 2015
Featured at Behance: Interaction Gallery – October 31, 2015
Awwwards – Honoree, October 21, 2015