Each time the user entered the site a random color palette would be selected. Playfully animated letters appeared once the user started typing and when a sentenced got finished the scene would change again into a different color palette and the user could try another sentence.
For the experience I designed a custom typeface which we then animated and got triggered by using the keyboard. As a Chrome browser only feature it was also possible to activate the microphone and use speech instead of your keyboard to go through the experience.
Research & Early Concepts