Audible, the preeminent audiobook producer and retailer, wanted to launch a new brand effort that conveyed the uniquely cinematic allure of listening to audiobooks.
Firstborn conceived and created a campaign that highlights the rich, immersive experience of listening to audiobooks and the range of Audible titles and genres available, enticing a new generation of consumers to download an audiobook for the first time.
The “Stories that Surround You” campaign shows a variety of listeners so engrossed in the listening experience that their environments change to reflect their chosen titles’ storylines.
Firstborn’s in-house Studio created :15, :30 and :60 videos and after the client saw the final result they also wanted print ads based on multiple scenes and in multiple sizes for the New York Times Book Review and The New Yorker magazine. I was then asked to create the two most complex scenes, Sci-Fi and Civil War, and recreate these worlds mostly from scratch for print at a much larger scale.
LBBOnline – Sci-fi, Fantasy & Thrillers in Firstborn's Awesome Ad for Amazon's Audible
Creativity Online – This Inventive Audible Campaign Aims to Bring the Audiobook to Life
The Drum – Amazon’s Audible debuts first full-scale campaign with Firstborn
MediaPost – Firstborn Delivers New Campaign For Audible
Alvin Groen (Civil War, Sci-Fi), David Vale (Dinner Party)
Seth Tabor, Jen Chackman